The Energizer

Resilient Insights for Work & Life

Subaru Builds Communities and People (PS… they also sell cars)

by Eileen McDargh, Chief Energy Officer - Monday, October 01, 2018
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My sister recently sent me what she considers to be the best issue of a corporate/consumer magazine. Very little in it is about cars. Rather, it highlights projects and activities funded by the Subaru Foundation.

Here are some of the stories:

  • Samost Jewish Family and Children’s Service helps everyone from teems to seniors with job placement.
  • The Traveling Trainers teaches anyone who ventures outdoors to enjoy and “leave no trace”.
  • A wildlife educator and companion screech owl spread the word about saving animals in the Sierra Nevada.
  • Children’s museums around the country are teaching kids how to eat healthy.
  • Lastly, the cover story is about adopting “Winston”, an abandoned puppy and the value of rescuing and finding pets through shelters.

My sister concluded with this statement: “Makes me feel good about driving my car.”

Question: how many corporate magazines evoke these emotions in consumers?I have a feel the answer would be “few”.

 



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Eileen McDargh Keynote Speaker Blog Author

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Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

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